Sport

Newcastle begin new era as Red Bulls after rugby takeover deal completed

business-street Posted on 1 day ago 2 min read

Red Bull have completed a deal to buy Newcastle which will keep the club at Kingston Park and re-name them as Newcastle Red Bulls.

As revealed exclusively in June, the club will remain in the city, while their title changes from Newcastle Falcons under director of rugby Steve Diamond.

“Together, we aim to elevate rugby to new heights and deliver unforgettable moments for our fans,” said Oliver Mintzlaff, the managing director of Red Bull’s parent company, Red Bull GmbH. “We’re delighted to have acquired Newcastle Red Bulls and look forward to empowering the club to reach its full competitive potential.”

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Simon Massie-Taylor, chief executive of Prem Rugby, added: “Red Bull’s takeover of Newcastle is a landmark moment for our sport and a powerful endorsement of our vision and strategy for the future of the Gallagher Prem.

“We are hugely excited by Red Bull’s ambition for the club, which includes developing the player pathway in the north east and growing the club’s fanbase. Their track record in global sport, from high-performance expertise to world-class marketing, will bring enormous value not only to Newcastle but to the Gallagher Prem as a whole.”